All my designs are based on the chorus lyrics "And so castles made of sand, Fall in the sea, eventually".
The negative space in the chevron pattern gives an abstract impression of a three dimensional sandcastle poking it's turrets above the waves.
My winning entry was a minimalistic design (but a time sapping arts & craft effort). I created a basic sandcastle stencil which I then spray painted onto some fine sand paper. I created a second sleeve out of blue acetate (which I cut a sancastle shaped hole in) that represented the tide as it starts to submerge the sandcastle.
The song was a biographical story of Hendrix's childhood. The producers have stated that the sandcastles falling into the sea were a metaphor for the temporary nature of the loves, loyalties, bonds and friendships Hendrix experienced whilst growing up, in particular his uncertain familial relationships.
The toddler Hendrix in this image is upset at the relativily trivial disappointment of his sandcastle being ruined by the sea, but it represented how those more profound childhood tragedies moulded and influenced the artist he became and the songs he wrote.
If you were a sandcastle and had to choose a way to go, you'd want to be annihilated by the most famous wave in the world; Hokusai's 'Great Wave of Kanagawa'.
The style is inspired from the rubber hosed cartooning from 1920s America. The Japanese words hopefully read 'Sandcastle' and 'Kanagawa'. Admittedly that will look a bit lame for a Japanese speaker, but for me Japanese characters look great and add value in authenticity to this visual.
This variation on your typical hour glass is able to depict the main message of the song in a nice and tidy way.
In 2016 I entered for 3 songs; 'Dead Flowers' by The Rolling Stones, 'Born Slippy' by Underworld, and a couple for 'Dream 3' by Max Richter.