Flash archives

In my previous professional life I used to design, animate and code video games; until browser support for Adobe Flash wained.




  • Game mechanics
  • Design
  • Animation
  • Development

Showreel (2011)

I was fortunate enough to work for a lot of big named clients; with projects for Microsoft, Pepsi, Red Bull, Unilever, Sony Ericsson and The National Health Service.


Fishticuffs was a 2 player game developed to increase session time on Microsoft Messenger and spread the brand throughout it's two main rivals - Facebook and Twitter. The game became the mascot title for Messenger in the UK as well as one of the platforms most succesful. In spite of the games success, Messenger didn't last many more years and Facebook and Twitter are doing alright.

The original mechanic was based on rocks, paper, scissor and the planned sequel was a speed typing competition.

  • Generating 30 years of gameplay
  • 40 Million games played
  • 5 million unique users
  • Design, animation, mechanics and FE code all by me


Players were incentivised to play and share through an in game reward scheme - by winning more games and sharing their game results on social networks, they were able to unlock different fish. Cod Stewart, Winston Perchill, Finny Jones, Jean CLaude Van Clam and the beast - Christian Whale, all slithered quietly passed Microsofts legal department.

Going viral

There was an advertising push on Facebook but because of it's non censored customisation options (like your victory cry), it proved an excellent vehicle for banter which you could then share on Facebook and Twitter, helping the game spread no end. If playing for pride wasn't enough, you could also put something meaningful on the result - like the next tea round.

Career Ladder

Soft drinks giant Red Bull wanted a viral game to coincide with an unexplored avenue for their brand. Everyone knows Red Bull gives you wings, but did they know that drinking Red Bull could benefit your career by giving you more energy and a revitilised mind?

The mechanic was a simple jump, smash and duck game over 3 different levels with the finale in the big dogs office.


Originally a limited release on Windows Live Messenger across South America, this game proved the continents most popular sponsored game ever on the platform, with over 5 million plays in a 3 month period. It also managed to drive 300,000 users to the Sony Ericsson site. Off the back of this success Messenger released a non sponsored version accross the EMEA market.

The Moustachios

This Beuna Vista style group were the skin for a souped up version of the old Simon Says board game. It's a memory game where the sequence increases by one each time you manage to remember it in full. Pepsi in the UK wanted a fun game to play to coincide with the launch of their new logo.

Pastures New

This game sat on the National Health Service website - it's purpose was to give quitting smokers a diversion from their cravings. This game holds a special place in my heart as it was my first flash game I created.


I designed this pirate scene to welcome my nephew into the world. Printed on canvas, twice the size of him, it dominates his room as a reminder of his favourite uncle. Admittedly this isn't a game or animation but I wanted to shoe horn it into my portfolio somewhere as it's my favourite illustration.