Client: Just Seychelles
Tags: Branding, UX/UI
Just Seychelles is a tour operator that specialises in the archipelago of the Seychelles. They required a new logo and website to promote the islands and the business.
The logo is based on the Frangipani; a flower that is native to the Seychelles. The front leaf folding back is also in the shape of a heart to connote the company and it's customers passion and love for the Seychelles.
There are hudreds of pages of unique content, each utilising one of the three main templates; the homepage, the sub homepage and the article page. Each template also shared most of the same components, meaning development was minimal to help build times, streamline maintenance, and provide a solid and versatile foundation to test and evolve the site.
The initial ambition of the business is to get the user to request a quotation - a priority actions component near the top of the page and a fixed banner at the bottom of the screen allowed this action to be omnipresent.
The ultimate ambition was to sell the service of Just Seychelles, with no commerce option on the site the quotation would need to be succesful. I introduced a system where the user could toggle the islands, hotels and activities as favourites. This information could then be sent with the other data in the contact form to inform a more bespoke and accurate quote. It also allowed the user to keep track of what they liked as they explored the vast array of options on the site.