Just Seychelles

A tour operator that specialises in the archipelago of the Seychelles. They required a new logo and website to promote the islands and the business.

Client

Just Seychelles

Responsibilities

  • Brand identity
  • UX design
  • UI design
  • FE development

The logo

The logo is based on the Frangipani; a flower that is native to the Seychelles. The front leaf folding back is also in the shape of a heart to signify the company and it's customers passion for the islands.

The templates

There are hudreds of pages of unique content, each utilising one of the three main templates; the homepage, the sub homepage and the article page. Each template also shared most of the same components, meaning development was minimal to help build times, streamline maintenance, and provide a solid and versatile foundation to test and evolve the site.

A key journey

With no commerce journey on the site, the definitive ambition for the company was the end user requesting a quotation that then proved succesful in obtaining their custom.

This call to action was omnipresent in a fixed panel at the bottom of the browser, but also dispersed throughout the content whilst browsing.

I introduced a system where the user could toggle the islands, hotels and activities as favourites. This information could then be sent with the other data in the request quotation process to inform a more bespoke and accurate quote giving it the greatest chance of success. It also allowed the user to keep track of what they liked as they explored the vast array of options on the site.