Kingscote Estate & Vineyard
A minimalistic label designed to stand out to the undecided browser, and be memorable and recognisable for repeat custom. Whilst clean and modern, the design also communicates Kingscote Estates historical and regal heritage, for a customer with an appreciation of tradition.
The embossed background speaks of the products premium quality and allows for ornate traditional details without interfering with the bold inked lettering.
The reflective foil is used sparingly on just the crown and sword to highlight their material properties and to catch the light and eye.
The K of Kingscote is the valiant king defending his land, with the crown atop his head and his sword held high, creating a strong association between logo and name. Behind him the sun rises over the rollings hills of Sussex, England, the very land he protects, and the plantations of Kingscote vineyard.
For the millenial, something less intricate and with a bit more shout.
A simple sophisticated ecommerce site showcasing the companies portfolio of wines and the offerings of the Kingscote Estate. I wanted to move the brand away from the lifestyle approach (clinking wine glasses, soft focus etc) a lot of vineyard sites focus on, and show the heritage, traditions and classiness of the estate that inevitably and invariably leads to producing a great wine product.